Burger King bigwig goes for veggie startup

Sweet Earth Natural Foods touts its natural ingredients, like nourishing grains, plant-based proteins and vegetables.

From the looks of its products, which include seitan, veggie burritos, and quinoa and lentil burgers, it would be hard to guess that its founder was once a board chairman of Burger King  and a top executive at PepsiCo .

That’s exactly what founder Brian Swette was, until he was introduced to the movement in sustainable foods.

“I was kind of on the dark side of food,” Swette said. “As the head of marketing at PepsiCo, I did all the Super Bowl commercials and ads, and I was lucky to have that career.”

Swette’s daughter became a vegetarian, and his wife, Kelly, who serves as the CEO of Sweet Earth Natural Foods, was interested in how nutrition affects health. As Swette learned more about health, food and sustainability, he had an “aha” moment several years ago, after serving as COO of eBay .

“Knowing that health is one of the biggest challenges that face the country, I got this epiphany,” Swette said. “We could make a difference if we actually made a vegetarian food company.”

via Burger King bigwig goes for veggie startup.

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