Burger King keen to replicate its Indian veg menu globally | Business Standard News

From Press Trust of India, Mumbai | June 28, 2015

Global fast-food giant Burger King, which especially formulated options in the country to suit the Indian palate, is keen to introduce them in other vegetarian-friendly markets like the UK.

India introduced as many as six vegetarian snacks, sandwiches and entry-level burgers in the menu when it started in November, 2014.

“Looking at the response here, the global management is evaluating introducing some of these options going forward to other vegetarian-friendly markets like the UK,” Raj Varman, chief executive officer of Burger King India told PTI.

Private equity firm Everstone Capital, which is the master franchisee for Burger King here, has been given full control over the menu, and built a product line to suit the Indian market that was different from the standard menu, Varman said.

“In India, we locally developed vegetarian offerings to suit the market,” he said.

The fast-food chain is also expecting to start delivery services ‘shortly’, he said.

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Source: Burger King keen to replicate its Indian veg menu globally | Business Standard News

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