Cruelty-free luxury is not an oxymoron

Luxe bags that skip the leather and vegetarian getaways attract high-end consumers.

From haute couture to high-end vacation packages, today’s vegetarian and vegan consumers aren’t willing to compromise quality in their quest for a kinder lifestyle.

At Gunas New York, an upscale vegan accessories boutique, the name of the game is “High Fashion, Zero Cruelty.” Owner Sugandh Agrawal, a vegetarian since childhood, founded the upscale vegan accessories boutique in 2009. After earning her degree in industrial design, Agrawal said she had an “aha moment” when she interned for a handbag company.

“I realized I’d found my calling,” said Agrawal, who would go on to pursue an advanced design degree at the Pratt Institute.

When she first started out, very few companies were producing high-end, non-leather handbags. “There was a very large gap between the very inexpensive products and the ‘not for everyone’ products,” Agrawal said. These days, as it turns out, people from all demographics are adopting cruelty-free lifestyles, including the jet-setters and high-rollers.

via Cruelty-free luxury is not an oxymoron.

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