For vegetarians and vegans, it’s a new world of appealing options – LA Times

By Mary MacVean | August 22, 2015

The vegan Beast Burger is about to get an athlete-rich ad campaign. (Katie Falkenberg / Los Angeles Times)

In his new book, environmental journalist Joel K. Bourne Jr. argues that poverty is only partly to blame for hunger. Prosperity also plays a role: When people have more money, they tend to eat more meat and dairy foods. And that, he says, will increase the severity of the problem.

“More than two-thirds of the world’s agricultural land is already used to grow feed for livestock, [and] world meat consumption is on track to double by 2020,” Bourne says in “The End of Plenty: The Race to Feed a Crowded World.” But the United Nations Food and Agriculture Organization predicts grain production will need to grow by at least 70% by 2050 to keep up with population growth, he writes.

Even California Gov. Jerry Brown has weighed in on the use of resources, saying during a recent conversation about the drought: “If you asked me, I think you should be eating veggie burgers.”

So what does that mean for responsible consumers who want to embrace a vegetarian or vegan diet but who also want to eat well?

Never have they had so much choice.

“It’s a real renaissance,” says Bob Goldberg. As a young idealist, Goldberg and three long-haired friends opened Follow Your Heart cafe in 1970 in Canoga Park when they had, he says, the right ideas but not the array of products they sell now.

“For a vegetarian or a vegan … there are almost limitless possibilities” today, he says.

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Source: For vegetarians and vegans, it’s a new world of appealing options – LA Times

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