Sales of fake meat explode, but is it really better for you? – Fortune

By Mark Koba | May 11, 2015

Sales of meatless and vegetarian products are soaring, although only 7% of U.S. consumers call themselves vegetarian.

The hunger for fake meat — or meatless meat — is getting bigger. So much so that the latest sales numbers of plant-based meat alternatives reached $553 million in 2012, representing a growth spurt of 8 percent from 2010. “We are doubling the business annually,” said Ethan Brown, CEO ofBeyond Meat, which makes non-animal food products like the Beast Burger and has an active group of investors that includes Bill Gates and former Twitter execs Biz Stone and Evan Williams.

“We’re growing like a weed and expect to keep growing,” said Martha Pincoffs, founder of Minnesota-based Hot Dang Grain Burgers that makes meatless items, such as the “Big Tex,” a grain burger ready made for the barbecue. Her products are sold in many Whole Food stores across the country.

Why the increase in meatless meat? Those in the know say better health habits among consumers, along with tastier products, are providing a healthy financial benefit for businesses and investors. Also, there is a growing sense that the meatless meat industry is more environmentally friendly.


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Source: Sales of fake meat explode, but is it really better for you? – Fortune

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